Offering world class Market entry advisory, market study & brand management

We are the number one reputable and reliable solution provider in Africa.

Who we are

Excellence in Trade Field Marketing

Smart Marketing was established in January 2014. We provide our clients with world class Market Entry Advisory, Research/Market Study, Business Partners Selection, Brand Management, Market Audit, Capability Building, Merchandising and Activation. Our team comprises of three directors with extensive experience gained from working with blue chip multinational organisations and in different countries around the world. Our experience spans international sales, merchandising, RTM, GTM and marketing expertise.

What makes us unique

Technology

Sales & Merchandising Management System

Mandatory Learning & Development

Well trained Field Force / We also train to hire

International expertise & exposure

International expertise & exposure from the various countries that will enable us adapt to different situation and utilize global best practices to deliver and exceed expectations

Our Services

The strategic visionary thrust of the company is to become a distinguished national
hub of excellence in merchandising and marketing.

Market Entry Advisory

For clients that want to build a market presence in Africa, Smart Marketing can offer market entry advice including but not limited to; sizing the market, gauging the competition, determining pricing/value chain, compliance check – Legal and regulatory, designing an appropriate route to market and even selecting distributors.

Research /Market Study

Before any market entry, it is critical to conduct market mapping and analysis to fully understand the size of the market, channel structure, store universe, competitors, study all the available RTM models in the market. Based on the market studies then decide on the channel and geographic priorities and select the suitable model.